Industry News, Ink Manufacturers News

3M: Vehicle Graphics Grow Importance as Marketing Tool

As food and beverage businesses react to new normal, marketing strategies shift to maximize brand recognition during takeout, delivery.

Author Image

By: Anthony Locicero

Copy editor, New York Post

Dining in at restaurants tops the list of activities consumers miss the most, according to a May 2020 survey about the impact of COVID-19 – ahead of visiting friends and family.    This is further supported by an increase in weekly orders for take-out.    Rather than fall back to their original marketing strategy, small business owners with mobile operations have an opportunity to strengthen their marketing with vehicle graphics that deliver brand recognition and customer service informa...

Continue reading this story and get 24/7 access to Ink World magazine for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters